89% of GTA 6 preorders are for the $100 Ultimate Edition, a number Sensor Tower’s own analyst says he has never seen before. Every outlet is calling it proof of fan loyalty.
This video breaks down why that’s the wrong story, and what publishers are about to do with this number over the next few years. Full breakdown of the Sensor Tower data, Take-Two CEO Strauss Zelnick’s comments, and what this means for game pricing going forward.
GTA 6 releases November 19, 2026 on PS5 and Xbox Series X|S.
Topics covered: GTA 6 Ultimate Edition, GTA 6 preorder data, GTA 6 $100 edition, gaming industry pricing, GTA 6 Standard vs Ultimate, is GTA 6 worth $100, GTA 6 news, GTA 6 2026
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